Insight: Commuting has adverse effects on your mental health, physical health and overall well-being.
Solution: Use music and colour therapy to make the daily commute less stressful and more relaxing.
Colour therapy is a proven method to boost your well-being. I want to integrate this within my campaign using colourful gradient backgrounds.
The b/calm playlist is a curation of soothing tracks inspired by artists across all genres.
Scent diffusers will be placed by music pitches around stations releasing fragrances such as lavender. Pitches will be available to musicians that perform soothing styles of music.
To launch the playlists, I have created an event in collaboration with Calm. The event focuses on music meditation, removing commuters from their daily surroundings and putting them in a stress-free zone. Artists will be invited to lead the meditation sessions, with their playlists at the heart of the event.