FORMULA  EQUAL

Insight:  Women competing against men will combat gender discrimination in motorsports.

Solution:  Formula Equal

All Formula E cars are the same, meaning the race is based on the drivers skill, (not the gender behind the wheel). By creating the first female racing team and mixed-gender race, we’re levelling the playing field, showing how fierce and relentless female racers are. This will be documented through a Netflix series.

I want to show how badass female drivers are with a stunt aimed to challenge gender stereotypes in sports.

A racer zooms down city streets, showcasing their relentless driving skills. Passers by watch in awe, sharing the stunt on social media. The racer skids round corners avoiding any obstacles.The streets are narrow and the roads are rough- anything can happen. The racer then stops and takes off their helmet, revealing a fierce. Female. Driver. 

Following the buzz from the stunt, a Netflix series called 'Formula Equal' will be created, documenting the formation of the first female team and all the events that lead up to the first mixed gender race.

Throughout the series, the team will vlog their experiences through Instagram and Snapchat stories.

Jael Umerah-Makelemi

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