Insight: Chocolate brings people together.
Solution: In a time of uncertainty and friction, we need to come together now more than ever. I want to use Green & Blacks to highlight the countries that make up the UK and celebrate the weird and wonderful flavours through a series led by Heston Blumenthal.
The series follows Heston's sweet adventure across the UK. He sets out to explore the weird and wonderful sweet flavours of each country in the hopes of creating 4 new G&B flavours. Each episode sees him discovering each countries hidden gems.
The world's largest G&B chocolate bar will consist of a combination of all of the flavours Heston has discovered. The public will be invited to the unveiling and sampling of the chocolate bar, where they can vote for their favourite combinations from each country.